Rebuilding Brand Image Not Difficult
An image is the set of beliefs, ideas, and impression that a person holds regarding an object. – Kotler
Brand Image is how customers think of a brand. Brand Image is an image or impression the customers form about a particular brand in their mind which is developed over a certain time period.
A strong brand name helps to keep your business in the mind of your customers. If customers are happy with your products or services, a solid brand identity helps to build customer loyalty across your business.
Brand Image creates Impression : First impression is the Last impression. So making a good first impression is important for any business. These impressions can be done through varieties of factors. such as the way your employees are dressed, your website, your business cards, the cleanliness of your store and more.
Brand Image creates Recognition: Brand Image Recognition is all about making sure that your target market can see, recognize and remember your company. Brand image encompasses both visual elements and brand associations like speed, reliability and quality.
Brand Image creates Differentiation: Companies are continually looking for ways to differentiate their brand’s identity from their competitors. A strong brand identity can make you stand out in a crowded marketplace. Perceived quality can be used to differentiate. A good brand makes you stand out from the competition.
Brand Image creates Trust level: With a recognizable and famous brand image and name, your customers tend to gain that amount of trust and would want to purchase the same every time they come across your brand.
Brand Image creates Business-Customer relationship: A strong bond is what both the owner as well as the customer receives in this process. While sharing your brand with the help of Digital Marketing Services, the owner tends to interact with the crowd through different sources.
Determine target Audience : This is basic foundation of any business. Business needs to determine its target audiences. You can’t be everything to everyone. When brand building, decide who exactly you are trying to reach. You’ll tailor your mission and message to meet their exact needs. Solidify a picture of your customers, then study how to create a brand Image that they can understand and relate to.
Identify factors needed to Make Brand Image Great : You have to do research to find out and identify which factors are needed to make your Brand Image great. There are lots of Factors that can be applied. Only Logo or Tagline is not sufficient. You need to create a comprehensive visual language that can be applied to everything from your website to your packaging. A basic brand identity includes: Logo, Colors, Typography, Photography, Illustration, Package Design, Icon, Video and motion, Web design.
Build Your Identity : Give your brand identity. Despite being different from the brand image, having a brand identity is equally important in the process. Your brand identity can be represented by anything from a mascot to an idea. It is, in fact, a visual representation of what your brand is, what it does, and what it signifies. Brand logos are the most common visual aids, but there are more – including but not limited to, characters, colours, iconography, typography, and layouts.
Public Relations and Marketing : Having a competent public relations team will allow you to control the perception of your brand among the audience. Marketing is the conclusive step which drives sales by promoting brand’s USP to the target audience. You should use all possible ways to market your business like Social Media, email marketing, Television, radio, and print etc. At the time of developing a marketing campaign, do not deviate from your brand’s goals and mission. The campaign should be developed in such a way that it highlights your brand’s key message while still remaining in its character.
Customer Satisfaction : Customer satisfaction is of prime importance when it comes to building a brand image. Only when the customer, gives positive reviews about the product/service, more people are going to buy/use it.
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