SEO certainly improves website’s overall searchability and visibility, but what other real value does it offer? How important is SEO for marketing?
As per Yoast, SEO stands for ‘Search Engine Optimization’. It’s the practice of optimizing your web pages to make them reach a high position in the search results of Google or other search engines. SEO focuses on improving the rankings in the organic – aka non paid – search results. If you have a website and you want to get more traffic, it should be part of your marketing efforts.
Organic Search : This is the primary source Website traffic. This is huge part of most of the business’s website performance. Being highly visible as a trusted resource by Google and other search engines is always going to work in a brand’s favor.
Trust & Credibility: Main Objective of SEO is to establish a strong foundation for a business website with a clean, effective user experience. That can be done through trust and credibility. Establishing a brand as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust a brand.
Better User Experience: Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.
SEO Impacts Buying Cycle :
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