SMS Marketing For Your Shop.

Posted on 29th May 2017 by Aniruddhya Hazra

WHY SMS MESSAGING FOR MARKETING?

Any business small or big needs marketing and marketing is nothing but communication. You may have the best services and products, but without letting your customers know that your business will not profit the way you want it.

As a form of direct marketing, sms marketing for small and medium business is the most cost-effective way to increase sales in a marketing environment dominated by big business companies. Text messaging or sms messaging uses a channel of communication generally preferred by consumers to deliver your marketing message directly to their mobile phones. Indeed text massaging marketing works particularly well because of its immediacy and intimacy.

An SMS Messaging User Can Be Benefited in Many Ways……..

  • IT’S TIME EFFICIENT:

A text message is made up of only 140 characters and it can be sent to hundreds of consumers by just a click.

  • IT’S AFFORDABLE:

SMS marketing is not at all costly, and most interestingly if one out of 100 clients takes you up on the offer, you will have covered your cost, although most SMS campaigns have a conversion rate of 8%-10%.

  • SHORT MESSAGES ARE MORE EFFECTIVE:

The shorter is the message the more it effects. Short message remains in the consumer’s mind for long.

  • OPEN RATES ARE HIGHER:

94%- 98% of the SMSs are opened within the first 3 minutes of receipt that means you could reach to 98% of your potential customers within 3 minutes.

  • HIGHER CONVERSION RATES:

Study says that average conversion rates for SMS is around 9% which is far higher than email (1.73%) or any other direct communicating system.

  • BRAND POSITIONING:

By using SMS marketing you are sending a positive sign to your customers that you are too much dedicated and care for them. Your business will achieve a brand identity. Customers even feel satisfied and confident to trade with such company having some brand identity.

 

Study says 98% of the population has a mobile phone that can receive an SMS. Compared to the number of smart phone users having an internet connection is just around 48%. That simply means you are eliminating 52% of your consumers if you are still relying on the email communication system.

Another study says, business SMS marketing performs four to five times better than online advertising for creating brand awareness and increasing purchasing intent, and when attached to texting campaigns for business SMS-coupons have a redemption rate up to eight times higher than coupon attached to email.

Now if you thing about the other communicating system like print media for small and medium business companies, it is costly, time consuming and most importantly the conversion rate is low. One can have a feedback facility which will enable the consumers to communicate directly with the company thus helping the company to read the clients and adapt themselves with the changing demands.

TRY OUR FREE TEXT MESSAGING SERVICE TODAY

webq is a leading service provider. Since 2008, we have provided simple to use, cost-effective business marketing software for a number of small and medium business companies. Now we are inviting you to try our text messaging service for free. There are no contacts to sign, no credit card required, no set-up cost and no obligation for you to subscribe to a higher level of service at any time. Know more…

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